by Martina Castro

It used to be easier. You would come home, open the mailbox and find an anonymous looking envelope. Inside, you would find a card with despondent children, or cute tiger cubs, and a prefilled check. Alternatively, you could always count on your sister’s crochet friend to ask you for money for the local group distributing meals to the homeless. And finally, you would leave a bequest in your will to a couple of charities, usually an animal shelter or some organization you had heard about throughout your life but had never had the chance to really investigate. For many, philanthropy would be just that. Although it would be wrong to suggest this sort of giving is pointless, it does end up being relatively ineffective in achieving transformative impact.