by Jean-Christophe Nothias

It was a flash of audacity the non-profit world somehow came to accept. Four years ago, I set out to rank NGOs. The idea came up in conversation with friends in New York. We were comparing people who have a hand in transforming the world, and when discussion led to big money-movers like Gates, I asked about CEOs and top executives of major NGOs. The question drew a blank. As a journalist, I felt like the sector deserved celebrities; non-profits foster tremendous changes in society, but the scant publicity around their work leaves most of us in the dark.